The concept of cuisine is inspired by the lifestyle, thinking, etc. of today's youth. Wordplay is very typical of Gen Z.

PHO ONE NIGHT (419) - 419 (For one night)

means ONS (one-night stand). The pun-like naming gives the book an interesting feel. It's still the same bowl of pho, but Pho here is not static, with "traditional" colors, but has molted into vitality, with bright and bold "colors" like neon lights on the night streets of Hanoi.

Cuisine combined with street art, and modern sports. Both dynamic and liberal, but also without losing the traditional substance. With bright, dynamic colors. Bringing the breath of the era of combining food and contemporary culture, an exciting trendy lifestyle of gen Z through puns with vivid and eye-catching images, food no longer carries the original colors but becomes different. unique and colorful in a very youthful and dynamic way.